Yuletide Village is a multi-day Christmas market and holiday production held annually in downtown Salmon Arm, BC. Inspired by the traditions of European Christmas markets, the event brings together local artisans, makers, and small businesses alongside food, entertainment, and family programming - transforming the downtown core into a fully immersive holiday destination.

The event is organized by Forage General and produced in partnership with Downtown Salmon Arm, the City of Salmon Arm, and Salmon Arm Tourism. This collaboration is central to how Yuletide Village operates - working directly with local downtown businesses, vendors, and community organizations to ensure the event strengthens and reflects the city it calls home, while also creating a winter event that draws guests from surrounding areas.

The Founders

Tanisha Out - Owner, Forage General

Tanisha has owned and operated Forage General in Salmon Arm for the past 5 years, building it into a well-regarded flower and lifestyle shop with a strong presence in the local community. Her background in event design and production is the foundation of Yuletide Village's creative direction and guest experience.

Jamie Out - Owner, Forage General

Jamie is a commercial photographer whose clients include Canada Goose, Corona, and Woods Canada. His work has been featured in Oprah Winfrey's bestselling book The Path Made Clear. Alongside his photography career, Jamie has worked as a teacher in Salmon Arm's SD83.

Greg Sebell - Owner, Mikro Creative Agency, BLKBOX

Greg has released music that has charted on the Canadian Billboard Top 10, accumulated millions of streams, and earned two Juno Awards. He owns Mikro Creative, a boutique creative agency with clients including Paul Brandt, Third Space Charity, and Forage General, and co-owns BLKBOX, a health-food restaurant brand based in Kelowna.

Together, the team bring hands-on experience in retail, live events, photography, and brand building - all grounded in genuine ties to the Shuswap and the broader community. Yuletide Village is their effort to build something lasting: a holiday tradition that supports local businesses, showcases the region's creative talent, and gives families a reason to gather downtown each winter season.